Description
Angus Chiang and Ogilvy unveil "Project UNI-FORM" during Vogue Fashion Week Taipei - a gender-neutral school clothing line for boys, girls, and everyone in-between.
In 2019, the New Taipei Municipal Banqiao Senior High School in Taiwan initiated a day where students could wear school uniforms from the opposite sex to help curb gender stereotypes and bullying in schools. Taking this brave initiative as inspiration, Ogilvy worked with leading Taiwanese designer Angus Chiang (the first Taiwanese designer to ever participate in Fashion Week de Paris six times in a row) and Condé Nast Taiwan, (an intercultural media group that values diversity) to create a new uniform collection for the school that is entirely gender neutral.
Angus designed 11 pieces of exclusive uniforms that go beyond gender boundaries. Photographer Zhong Lin, who’s known for her quirky style and photography, worked alongside student models to constitute a Lookbook to bring this ground-breaking project to life.
This professional campaign titled 'Project UNI-FORM' was published in Taiwan in October, 2020. It was created for the brand: Angus Chiang, by ad agency: Ogilvy. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 3 media assets. It was submitted over 3 years ago.
Credits
Advertising Agency: Ogilvy Taipei, Taiwan
