Description
This is not a story—it is the essence of how a family takes on the gritty, tough world of steelwork, turning a small garage operation into a thriving company.
This is where real workers - everyday steel heroes - step into the roles of their favorite movie characters, driven by their passion (and a touch of self-irony). And it is how a family-run B2B business embraces a style of communication that is refreshingly unique for this industrial sector. It's a matter of "steel".
The project included the creation of a web commercial featuring the workers themselves as actors, playing out their personal heroes in a surreal yet lighthearted atmosphere. The video is divided into four chapters, each taking viewers through different production departments within the factory (laser cutting, bending, welding, powder coating):
Episode I - A cut above
Episode II - Bend it like a boss
Episode III - All's well that ends weld
Episode IV - Empowder the future
This professional campaign titled 'Stories? No, Substance' was published in Italy in March, 2024. It was created for the brand: ROS, by ad agency: KinoglazStudio. This Digital, Film, and Integrated media campaign is related to the Industrial industry and contains 3 media assets. It was submitted about 1 year ago by Creative Director: Valentina Biz of KinoglazStudio.
Credits
Creative Direction, Production: KinoglazStudio
Concept, Screenplay: Juri Stefanutti, Valentina Biz
Direction: Valentina Biz
Cinematographer: Juri Stefanutti
DoP: Davide Cancian
Historical Costumes: Stefano Nicolao Atelier, Venezia
English Subtitles and Creative Translation: Studio Intra
Focus Puller: Marijana Brajkovich
Key Grip: Franco Feletto, Simone Belfio
