Opera San Francesco

Hidden words

Agency: Different


Opera San Francesco per i Poveri is an Italian non-profit organization that, for more than sixty years, has offered effective support to the people living in difficulty. The protagonists of this campaign are the real poor persons, they have volunteered their faces for these ads. Frequently these persons tend to deny their condition and to communicate this important aspect the campaign uses headlines that describe a normal life, but actually these headlines conceal a second sentence, highlighted between the words, which expresses and reveals a deeper state of poverty distress.

This professional campaign titled 'Hidden words' was published in Italy in January, 2022. It was created for the brand: Opera San Francesco, by ad agency: Different. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 2 years ago.


Advertising Agency: Different, Milan, Italy
Chief Creative Officer: Francesco Guerrera
Executive Creative Director: Massimo Del Monaco
Associate Creative Director: Roberto Ferrario
Associate Creative Director: Veronica Maggi
Associate Creative Director: Fabrizio Frasca
Account Director: Andrea Casneda
Account Manager: Alice Usai
Junior Art Director: Angela Lasko
Graphic Designer: Stefania Masiero
Motion Graphic Designer: Simone D’Onofrio
Fotografia: Studio Cirasa
Cdp: Bedeschi Film


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