The lake starts here
the lake starts here, Any waste you throw into a manhole goes directly into the waters of Lake Garda. Every day cigarette butts, solvents, pesticides, paints and plastics end up in the manholes. These waste, through pipes and water courses, reach the lake, altering its ecosystem. Inside a manhole there is more than what you see: the protection of Lake Garda depends on each of us.
This professional campaign titled 'The lake starts here' was published in Italy in March, 2022. It was created for the brand: Alto Garda Servizi, by ad agency: KIlleridea. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 1 year ago by creative director: lorenzo of killeridea.
Advertising Agency: KIlleridea, Trento, Italy
Illustrations: Chiara Ghigliazza