COLOR CARNE PROJECT
Agency: BOLD STORIES
Color Carne is not just one color / let’s change the color of color Carne
What color is Color Carne (flesh-colored)? It’s all the colors of humanity. Colore Carne is not just one color. Let's change the color of Color Carne! In Italy, even the main dictionaries say that “Color Carne” (“flesh-colored”) is "a pale pink color, similar to that of human flesh.” This seemingly innocuous term assumes, often unconsciously, that a white person's skin is the norm. We want to raise awareness and invite publishers and brands to change their language, and to think about new inclusive products.
This professional campaign titled 'COLOR CARNE PROJECT' was published in Italy in February, 2022. It was created for the brand: COLOR CARNE, by ad agency: BOLD STORIES. This Integrated medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 year ago.