Prime Video and Ogilvy Italy together created an unprecedented experience in the sky above Rome to launch the new Original movie Laura Pausini - Piacere di conoscerti, available on Prime Video from April 7, 2022.
To do so, Amazon Prime Video and Ogilvy Italy left the stage to her fans’ voice. On April 6, in the sky above Rome, 500 drones flew over the Archeological Park of Colosseum, reaching 100 mt height and creating an unique show. The drones synced with 'Scatola', the original film song, to create a karaoke show all over the city, making the sky as the biggest karaoke screen ever, with 130mt large and 60mt tall lyrics. 2000 fans were invited to take part in the stunt to sing together with the talent: Laura Pausini herself joined the crowd for a one in a lifetime singalong.
The experience that combined the latest trend technology with a unique cultural environment was created after more than 3 weeks of programming by Roman innovation agency agency T3kne, in collaboration with Artech and Dronisos, a French agency specialized in automatic drones technology.
This professional campaign titled 'Staraoke' was published in Italy in April, 2022. It was created for the brand: Prime Video, by ad agency: Ogilvy. This Experiential medium campaign is related to the Media industry and contains 1 media asset. It was submitted 12 months ago by Executive Creative Director: Francesco Basile of Ogilvy.
Advertising Agency: Ogilvy, Milan, Italy
Cco: Giuseppe Mastromatteo
Creative Director: Francesco Basile
Creative Director: Lavinia Francia
Senior Art Director: Stefano Summo
Senior Copywriter: Antonio Mitra
Client Service Director: Claudio Grandi
Account Supervisor: Eleonora Guidolin
Account Junior: Michela Galazzo
Head Of TV Production: Melina Mignani
Creative Producer: Leonardo Bazzucchi
Head Of Production: Valentina Calabrese
Project Manager: Luca Toscano, Artech FX
Drones Choregrapher: Pierre Minaud, E Charlie Pantel
Show Manager: Gaël Fournier