Description
Inspired by 1950’s portraits of New York City’s society women, then referred to as “swans”, this campaign interprets the modern-day swan – the influencer.
Sialelli chose Paris Hilton as the incarnation of this mediatic era in today’s society being at its origin. Hilton installed a new paradigm based on a self-generated way of communicating which influenced and inspired new generations, amplified by social networks and mainstream media.
This professional campaign titled 'Spring-Summer 2021' was published in France in March, 2021. It was created for the brand: Lanvin, by ad agency: Petronio Associates. This 360° medium campaign is related to the Fashion industry and contains 13 media assets. It was submitted about 21 hours ago.
Credits
Art Director: Ezra Petronio, Lana Petrusevych, Pierre-Olivier Agostini
Producer: Tristan Orlando Rodriguez
Photographer: Mert Alas & Marcus Piggot
Styling: Carlos Nazario
Hair: Jimmy Paul
Makeup: Etienne Ortega
Casting Director: Piotr Chamier
Models: Paris Hilton, Sherry Shi
