Primärvården, the West Sweden health board, wanted to convince citizens to vaccinate themselves against influenza. We placed a booth in major shopping centres, complete with pre-recorded "sick" actor on a touch screen. When prompted, the actor "sneezed" on visitors to the booth, and the results were streamed to a website. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their "sneeze reaction" movies to the campaign site.
This professional campaign titled 'Sneeze Box' was published in Sweden in December, 2011. It was created for the brand: Primärvården, by ad agency: Grey. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: SCP Grey, Göteborg, Sweden
Head of Digital: Russell Clark
Creative Director: Tommy Östberg
Copywriter: Hanna Samara
Production Company: JAIJ Berlin