In order to reach art aficionados in public places we used large panels showing public works of art and monuments pictured as eye trackings. When taking a closer look at the black zigzag patterns, passers-by come to realize that these lines reveal an article from DU Arts Magazine that provides background information on the respective artist and his work. So they see more when looking at the monuments.
This professional campaign titled 'Eyetracking of Monument to Labor, Eyetracking of Ganymed'...' was published in Switzerland in October, 2011. It was created for the brand: DU Kulturmagazin, by ad agency: Euro RSCG. This Outdoor medium campaign is related to the Media industry and contains 3 media assets. It was submitted over 10 years ago.
Advertising Agency: Euro RSCG Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Art Director: Christina Wellnhofer
Copywriter: Ivan Madeo
Graphics: Dominique Magnusson