Description
After the successful relaunch of BforBank in September 2023 (marked by a 17-point increase in brand awareness, a younger customer base and a Silver Effie Award), Steve signs a new campaign for the brand.
Steve continues to build on the online bank’s promise: making finance easier, more accessible, helping its customers enjoy a more relaxed relationship with their money. Because today with money being a key concern for French people, managing it shouldn’t be.
Simplicity, for BforBank, isn’t a style, it is a requirement. It means clearer tools, smarter services, and customer support that truly listens. It’s about transforming the daily relationship people have with their money into something lighter, easier, and genuinely useful.
This demand for simplicity is at the heart of Steve’s new campaign, a series of three witty films showing that “It’s hard to earn money, that’s why it should be easy to invest, manage, or save”.
The production was directed by the multi-award-winning Hugues de la Brosse, and co-directed by the talented Rose Duel (Birth), with an original soundtrack crafted by the Circonflexe Studio.
The campaign launched across VOL formats (20"). Media planning is led by Havas Media.
This professional campaign titled 'Simplified Banking' was published in France in November, 2025. It was created for the brand: BforBank, by ad agency: Steve. This Film medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 1 month ago.
Credits
Client: BforBank
Industry: Financial Services
Creative agency: Steve
Co-CEO & Executive Creative Director: Guillaume Lartigue
Creative Director: Till Aurousseau & Philippe Pinel
Managing Director: Diane de Plas
Account Manager: Pierre Van Elslande
Account Executive: Lina Hajbaoui
VP & Head of Strategy: Ghislain Tenneson
Head of production: Pauline Fourcade
Production assistant: Thibaud Suchel
Production:
Image production: BIRTH
Sound production: CIRCONFLEX
Media agency : Havas Média
