WWE HOME

In 2025, Netflix brought WWE into every living room, but watching wrestling has never been a passive experience—fans recreate the action at home, and regular furniture simply isn’t made for body slams. That’s why Netflix teamed up with IKEA to launch WWE HOME, the first furniture line designed for the unofficial wrestlers of the WWE Universe. Sofas, chairs, tables, and beds were re-engineered with tempered steel screws, ultra-dense foam, high-rebound springs, and titanium legs—features as strong as the superstars themselves. The collaboration debuted with the first-ever wrestling match inside an IKEA store, a tongue-in-cheek assembly guide starring ring legends, wrestler deliveries, and a bold promo where fans had one simple challenge: if you can break it, you take it. The campaign went viral, generating over 800 million impressions, boosting engagement with WWE content on Netflix by 65%, and inspiring more than 10,000 fans to show off their #WWEHOMEsetups-.turning living rooms around the world into unofficial arenas