Ageism across the advertising industry has become increasingly problematic. Talented, experienced people all over the world are being discarded just because of their age.
In March 2023, the https://seniorlions.com/ initiative was launched to raise awareness and convince key players in advertising to address this issue.
The project directly invites the Cannes Lions International Festival of Creativity to create a competition aimed at 50+ years old creatives, similar to the Young Lions. This will be a powerful statement and will set an example for the whole advertising industry to follow.
This professional campaign titled 'Senior Lions' was published in France, Slovakia, and United Kingdom in March, 2023. This Content, Digital, and Direct media campaign contains 1 media asset. It was submitted 18 days ago.