Description
Ageism across the advertising industry has become increasingly problematic. Talented, experienced people all over the world are being discarded just because of their age.
In March 2023, the https://seniorlions.com/ initiative was launched to raise awareness and convince key players in advertising to address this issue.
The project directly invites the Cannes Lions International Festival of Creativity to create a competition aimed at 50+ years old creatives, similar to the Young Lions. This will be a powerful statement and will set an example for the whole advertising industry to follow.
https://seniorlions.com/
This professional campaign titled 'Senior Lions' was published in France, Slovakia, and United Kingdom in March, 2023. This Content, Digital, and Direct media campaign contains 1 media asset. It was submitted 18 days ago.
Credits
Senior Lions
