Zarina Tableware

The Art of Hosting

Agency: Joefish


The table is your canvas, Zarina is your muse.

Art is about expressing yourself through different mediums. Your table is one of them.

Hosting is the art of gathering people, taking into consideration every single detail that involves making your guests happy and impressed. It is also about dressing your table perfectly, finding the perfect colour palette, mixing & matching tableware together and combining decorative items to go with your theme.

The 5 visuals of this campaign were inspired by Still Life paintings, reflecting the “Table Extravaganza” idea through an artistic and colourful approach, using the codes of still life, modernised and adapted to fit today’s world.

“The Art of Hosting” campaign was implemented on Billboards in Lebanon and on Digital throughout the Gulf region. Mainly Kuwait, UAE, Qatar and KSA.

This professional campaign titled 'The Art of Hosting' was published in Kuwait, Lebanon, and United Arab Emirates in February, 2023. It was created for the brand: Zarina Tableware, by ad agency: Joefish. This Content, Digital, and OOH Outdoor media campaign is related to the House, Garden and Other industries and contains 10 media assets. It was submitted about 1 year ago by Founder / CCO: Rami Traboulsi of Joefish.


Advertising Agency: Joefish, Beirut, Lebanon
CCO: Rami Traboulsi
Creative Director: Maya Toutoungi
Account Manager: Lina El Orra
Photographer: Tarek Moukaddem
Set art direction: Gabriel Moufarrej
Floral design: Roni Bassil
Video: Tariq Keblaoui


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