Agency: BETC


A little over a year after the launch of Citroën ë-C4, the first electric road sedan from Citroën, the brand presents a new relaunch campaign: 'Electro-happy' in collaboration with its agency BETC.
Going electric changes everything, really everything.
In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroën's comfort, on the daily lives of owners of the electric Citroën ë-C4.
It's a joyful daily life that puts the little worries of everyday life in the background.

This professional campaign titled 'Electro-Happy' was published in France in February, 2022. It was created for the brand: Citroën, by ad agency: BETC. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 2 years ago.


Ad Agency: BETC
Agency Manager: Mehdi Benali, Julien Grimaldi, Meriem Saadoun, Iliana Roussev, Audélia Hareux
Executive Creative Director: Stéphane Xiberras
Creative Director: Guillaume Rebbot
Copywriter: Arthur Cieutat
Art Director: Nicolas Amiard
Assistant Art Director: Eloise Levêque
Creative Producer: Morgane Bohn
Strategic Planner: Philippe Martin-Davies
Production Company: LA PAC
Director: Big Red Button
Executive Producer: Jerome Denis
Production Director: Ben Krecke
Sound Company: GUM


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