Agency: B-Reel


Today sees the launch of the “I switched to Tre” film by the Swedish Telco, in continuation of the brand’s in-house agency partnering with creative agency B-Reel.

In an industry where every mobile brand offers more or less the same, Tre wants to be known as Sweden’s ‘Trevligt network’. And for those outside of the country, ’Trevligt’ in Swedish translates to ’Nice’. “Nice” is not a word typically associated with the telco industry however Tre is not like the others and that's why they’re looking to go their own, unexpected way.

This professional campaign titled 'Flamenco' was published in Sweden in May, 2022. It was created for the brand: Tre, by ad agency: B-Reel. This Film and Integrated media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago.


Agency: B-Reel
Zack McDonald, Executive Creative Director
Afshin Moeini, Creative Director
Christian Poppius, Creative Director
Maja Beckman, Group Brand Director
Ewa Staël von Holstein, Brand Manager
Thomas Eon, Strategist

Agency producer: Colony
Markus Ahlm

Production Company: Bacon
Director: Andreas Nilsson
Executive Producer: Mette Jermiin
Line Producer: Ditte Glass
DOP: Lasse Frank
Post Producer: Louise Ryge
VFX: BaconX
Colorist: Lasse Selvli / BaconX
Sound Designer: Adrian Aurelius / ballad
Still photography: Andi Singer


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.