Description
Loxam and New Business show what happens when Santa upgrades his equipment in Christmas film.
A new campaign for Loxam, designed for mass media at the speed of social.
Following a first film launched for Halloween, Loxam returns with a new chapter in a saga built around key seasonal moments - this time at Christmas. A new campaign created by agency New Business, playfully reminding audiences that the best place to rent equipment all year round will always be Loxam - even when you’re Santa Claus.
A new event film
This new film, produced using generative AI, features a reindeer - an iconic symbol of Christmas - who finds himself stringing together a series of odd jobs. Guard reindeer, customs reindeer, even a coat rack in a luxury restaurant… one job after another. Why? Because Santa Claus has found a more eHicient alternative: a Loxam freight lift, allowing him to deliver presents quickly and eHortlessly. A playful wink designed to blend naturally into this key moment of the year.
The campaign premiered in France during the 2025 FIFA Intercontinental Cup Final on December 17, and will also run across Europe (the Baltic States, the UK, Ireland, Italy, Portugal and Spain) and in Brazil.
This professional campaign titled 'Santa’s reindeer takes on odd jobs' was published in France and Multinational Europe in December, 2025. It was created for the brand: Loxam, by ad agency: New Business. This Film and Integrated media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 6 minutes ago.
Credits
Advertiser: Loxam
Chairman & CEO: Gérard Déprez
Director of Operational Marketing, Communication and Sales: Alexandre de Fenoyl
Head of Communication: Céline Delesalle
Social Media Manager: Alexia Gomez
Agency: New Business
Chief Executive O4icer: Sébastien de Milleville
Deputy Managing Director: Florence Couvidat
Chief Strategy O4icer – Deputy CEO: Benoît Clavé
Creative Director: Jean-Christophe Royer
Head of Art: Julien Rézette
Commercial Director: Sacha Depouilly
Project Manager: Carole Prieur
Head of Production: Félix Lenoir
Head of Social: Delphine Reiland
Social Media Manager: Violette Drouard
Assistant Social Media Manager: Ornella Noukoua
Heroiks Multiscreen Director: Marlène Auvieu
