Sorry Santa

This Christmas, Wonderhood Studios has partnered with Soup Kitchen London on a new Christmas awareness campaign, ‘Sorry Santa’, encouraging families across the UK to donate the cost of Santa’s traditional mince pie, sherry and Rudolph’s carrot (£5.55) to people going without food over the festive period.
At the heart of the campaign is a kitsch, Christmassy ceramic plate emblazoned with the words ‘Sorry, Santa, we’ve donated to Soup Kitchen instead’. Designed to sit where the mince pie and sherry would usually be left on Christmas Eve, the plate replaces a familiar festive ritual with a prompt to donate, reframing generosity towards people in real need.
Running primarily on social media, the campaign is supported by a range of celebrities, influencers, including WhatWillyCook and Love Islands India Reynolds, who are encouraging audiences to start their own ‘Sorry Santa’ tradition by donating to Soup Kitchen, London.
The campaign builds on Wonderhood Studios and Soup Kitchen London’s ongoing partnership to highlight the reality of homelessness, especially over the Christmas period. Previous work has included recreating the real meals people experiencing homelessness have eaten on Christmas Day, and partnering with Just Eat to enable the public to send hot meals directly to those in need.
‘Sorry Santa’ was created by Wonderhood Studios creatives Holly Nash and Alysha Radia.