The Swedish Armed Forces

Right Now

Agency: Volt


In the latest brand campaign for the Swedish Armed Forces, we get a glimpse of everything the Swedish Armed Forces does to defend Sweden and Swedish interests, our freedom, and our right to live the way we choose - 24 hours a day, 365 days a year, and right now.
In the campaign, “Right Now” we focus on some of the current activities undertaken by the Swedish Armed Forces. Featuring a broad range of divisions - some more well-known than others – it tells a story of a highly active and competent defence force, where the viewer is invited along as a series of events unfold, faced daily by the Swedish Armed Forces. The purpose of which, when shown, contributes to broadening the image of a skilled defence force and all the work they do to preserve peace and freedom in Sweden.

This professional campaign titled 'Right Now' was published in Sweden in October, 2020. It was created for the brand: The Swedish Armed Forces, by ad agency: Volt. This Integrated medium campaign is related to the Military industry and contains 2 media assets. It was submitted over 3 years ago by PR/Creative: Samuel Skwarski of Volt.


Advertising Agency: Volt, Stockholm, Sweden
Production Company: B-Reel Films


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