As if there’s not enough to worry about these days, NASA has reported that an asteroid is headed toward Earth on November 2, a day before the U.S. election. Although scientists have predicted that, at its closest, it will still be 419,130 kilometers from the Earth’s atmosphere and that the likelihood of it hitting us is pretty small (0.4% to be precise, and that’s the worst-case scenario), you still wonder. One OREO fan went as far to tweet: who will save the OREOs?
So, OREO has jumped on the moment to remind us that if a cataclysmic event ever were to occur, the cookie brand will survive it. They learned about the Global Seed Vault, a concrete bunker in Svalbard, Norway, far above the Arctic Circle, which contains seeds of every plant grown in the world so that if catastrophe does strike, we’ll be able to rebuild again. Why not do the same for OREO?
The brand has created an asteroid-proof compound, the Global OREO Vault, where it has safely tucked away the cookie’s recipe, a few samples and some powdered milk (the perfect accompaniment, if you add some snow). It’s located on permafrost at the coordinates 78°08'58.1"N, 16°01'59.7"E, near the Global Seed Vault.
This professional campaign titled 'Global Oreo Vault' was published in United States in October, 2020. It was created for the brand: Oreo, by ad agency: The Community. This Content medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: The Community
PR: Weber Shandwick