THE TORONTO RAPTORS - RAPTORS OUTSIDE CAMPAIGN
Description
For the Toronto Raptors’ arrival in France, YARD developed a new brand platform @raptorsfr, connecting with the team’s core target, at the heart of the French basketball ecosystem.
Highlighting the shared mindset between Toronto et
Paris’ multicultural youth : being outsiders.
Starting with a brand film, the campaign is embodied by rapper @prodigykay, street basketball figure @mamayo75, and street-bike enthusiast @oneway_titoo.
This professional campaign titled 'RAPTORS OUTSIDE' was published in France in October, 2024. It was created for the brand: Toronto Raptors, by ad agency: Yard Agency. This 360°, Content, and Film media campaign is related to the Sports industry and contains 1 media asset. It was submitted 11 days ago by YARD of YARD AGENGY.
Credits
Agency : YARD
Special thanks : Kay The Prodigy, Mamay, Tito
Creative: Güllit Baku, Jessy Kikabou
Strategy: Tom Brunet, Ambroise Soule, Dorian Pointin
Social Media : Saida Van Der Auweraert
Account : Fabien Buferne, Angelique Senegas, Elena Peratoner
Production: Nicolas Bamdad
Production Company : Hamlet.TV
Director : Ludovic Gontrand
