Pay How You Want

Zip a digital financial services company offering innovative, people-centered products, today announced a new advertising campaign featuring two-time WNBA champion, Olympian, and superstar Kelsey Plum. The "Pay How You Want" campaign showcases Zip's payment options that let customers manage their spending without relying on traditional credit solutions and make the most of life's opportunities.

The centerpiece of the campaign is a 30-second spot that follows Plum through an iconic pre-game tunnel walk. The ad illustrates the Zip Pay in 41 product, issued by WebBank, which allows customers to split purchases into four installments, and complements Plum's multifaceted lifestyle as a businesswoman, role model, and elite athlete.

“My success as a professional athlete and entrepreneur has always come down to having a game plan, and that's what I love about Zip,” said Kelsey Plum. “Zip provides all the tools you need to win. It's not just about splitting payments – it's about having options. Whether you're picking up new gear for the season or investing in yourself off the court, I love that Zip gives me the option to make choices that work for my needs."

“This campaign brilliantly captures how Zip supports customers in taking control of their finances and living life on their own terms,” said Jinal Shah, Chief Marketing Officer at Zip. “Kelsey Plum embodies the confidence we aim to provide customers, including professional athletes who have said they’ve used Zip to budget better. We're particularly proud that the power of women was represented both in front of and behind the camera - from award-winning director Andrea Buccilla - to the creative team at Malka, our agency partner. “Pay How You Want" demonstrates that when a customer uses Zip, they are empowered to take charge of their financial journey and pursue their passions without limits."

As a key player in the financial services industry, Zip has introduced several innovative features, including the Pay Anywhere2 functionality, which enables customers to use Zip pretty much anywhere Visa3 is accepted.

The "Pay How You Want" campaign, created in partnership with Malka Media, launches today across various digital and social media platforms including cable and on-demand television, TikTok, YouTube, Meta, and out-of-home.