Description
Created to promote Italy’s National Day for Workplace Safety, this film by ANACAM turns the familiar impatience of waiting for an elevator into a sharp reflection on urgency, behavior, and responsibility. The story highlights the essential role of maintenance professionals, whose work ensures the safety of what is considered the world’s most widely used driverless means of transport: the elevator. Through irony and cinematic tension, the film reminds us that even the most ordinary actions deserve attention.
This professional campaign titled 'Please wait' was published in Italy in April, 2026. It was created for the brand: Anacam, by ad agency: Coo'ee Italia. This Content, Digital, and Integrated media campaign is related to the Health industry and contains 1 media asset. It was submitted 19 minutes ago.
Credits
Agency: Coo’ee Italia
Founder & CEO: Mauro Miglioranzi
Creative Direction: Alessandro Tosatto
Art Direction: Alessandro Tarocco
Media Planning: Chiara Invidia
Client: Anacam
Production Company: I Sognatori
Executive Production: Oki Doki Film
Director/Editor: Tommi Pizzamiglio
Director of Photography: Marco Malizia
Producer: Isabel Moretti
Mua: Thea Vismara
Colorist: Diego La Rosa
Sound design: Alberto Madrigali
Starring: Massimo Sconci
Voice of the Elevator: Luigino Bucosse
Female voice: Sunny Valerio
