Velavit and RED and GREY introduce Turkey’s first celebrity commercial created entirely by AI. The campaign stars Eda Taşpınar—Turkey’s ultimate symbol of eternal summer and sunshine. By training "digital doubles" through advanced AI, we brought her iconic "Stonespring" energy to life in the heart of winter. The film explores her psychological resilience, preventing her vibrant "Stonespring" (Taşpınar) persona from fading into a melancholic "Tearspring" (Yaşpınar). Clear the winter clouds with Vitamin D.
Description
VELAVIT LAUNCHES TURKEY’S FIRST END-TO-END AI-GENERATED COMMERCIAL WITH A CELEBRITY
Velavit and RED and GREY have made history with Turkey’s first end-to-end AI-generated commercial featuring a major celebrity.
The film stars Eda Taşpınar, one of the most prominent figures in fashion and high society. She is the ultimate symbol of "summer" and "sunshine" in Turkey, having built an iconic personal brand around her year-round bronze skin. Her surname, Taşpınar, literally translates to "Stonespring"—a perfect metaphor for her rock-solid, stunning, and charming persona.
The commercial explores her psychological transformation during the dark winter months. Faced with Vitamin D deficiency, she loses her energetic "Stonespring" image, transforming into a weary and melancholic "Tearspring" (from Taşpınar to Yaşpınar; a one-letter linguistic twist in Turkish signifying that her vibrant energy is gone).
Velavit, with its 3x fast-absorbing Vitamin D supplement, steps in to prevent this emotional erosion, ensuring the "Stonespring" energy remains intact even in the heart of winter.
Breaking the "Impossible" with AI
The process started by using Grok to analyze thousands of tweets. This helped the team understand the real problems people face because of the Vitamin D deficiency. 10 different AI tools, ranging from Nano Banana to Seedance and Suno to Elevenlabs, were used in the production of the film. After gathering these insights, AI was trained on thousands of images of Eda Taşpınar and Dr. Ayşegül Çoruhlu to create a perfect "digital double" of them. Even though Taşpınar lives in LA, a digital world was built from scratch without needing a physical film set.
This project proves that "impossible" ideas can come to life through technology. It shows how AI gives more freedom to creativity.
From the creative concept and scene design to music and editing, the entire production of the Velavit Rapid D commercial bears the signature of RED and GREY, an independent ad agency from Istanbul/Türkiye.
This professional campaign titled 'Don’t let winter cloud your mood.' was published in Turkey in April, 2026. It was created for the brand: Velavit, by ad agency: RED and GREY. This Design, Digital, and Film media campaign is related to the Health industry and contains 1 media asset. It was submitted about 9 hours ago by Group Account Director: Selen of RED and GREY.
Credits
Client:Velavit
Client Representatives: Emine Özge Güler, Can Şaylıman, Furkan Çalışkan; Seda Yapan
Creative Agency: RED and GREY
Founder & CEO : Furkan Reis
Vice President : Sedat İpşir
AI Production Agency: RED and GREY
Post Production: RED and GREY
CCO: Cem Batu
Creative Group Head: Tuğçe Kesim İzci, Semih Hazar Akgün
Creative Team: Semih Hazar Akgün, Nevzat Özenmiş, Merve Kırdar
Account Team: Zeynep Akpınar, Selen Öngör
AI Artists (ART): Tuğçe Kesim İzci, Zehra Kara, Mervan Ferit Dolaş, Onur Er
AI Artists (Video): Cem Batu, Talha Demir, Mehmet Anıl Ersan
AI Music, Sound Design and Mixing: Cem Batu, Berkay Albayrak
Motion & Editing: Mehmet Anıl Ersan
