Description
An ambient campaign for The New School Parsons Paris, to announce the launch of "Parsons Paris By the Sea” summer programs in Barcelona & Cannes.
To Announce the launch of these new courses, The Refreshment Club created beach scenes in the Paris metropolitan area. Beach Chairs and Towel were printed with key information around the courses on them. Passersby could take seat, lounge out and scan the QR codes on each item to learn more about he Courses and offer and even apply.
This professional campaign titled 'Parsons Paris By the Sea' was published in France in March, 2024. It was created for the brand: The New School Parsons, by ad agency: The Refreshment Club. This Ambient medium campaign is related to the Education industry and contains 4 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: The Refreshment Club, Paris, France
Production Company: TRC
CD: Onur Kece
Photographer: Antoine Blanchet
