Description
As the frosty grip of winter loosens and the promise of longer, sunnier days draws near, Boots is equipped with all your beauty essentials for Spring’s much-awaited return.
Their latest commercial, directed by Claas Ortmann, showcases our protagonist energetically leaping into action, attempting (and failing) to scale walls, manoeuvre through bustling crowds, and hurry into her local Boots store after realising that it’s finally time to come out of winter hibernation.
There is no need to panic, however, as the trusted beauty advisor at Boots awaits her arrival, armed with an extensive array of beauty essentials to meet her needs.
From start to finish, Claas infuses this spot with a delightful sense of urgency. His innovative approach places Boots at the forefront of ensuring that customers are fully prepared to embrace the transition into spring.
This professional campaign titled 'Spring Mission' was published on March 13, 2024. It was created for the brand: Boots, by ad agencies: Hogarth Worldwide and The Pharm (VML). This Integrated medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Client: Boots UK
Agency: Hogarth Worldwide/ The Pharm (VML)
Executive Producer: Susie Innes
Agency Producer: Ancika Mester
Assistant Producer: Lucie Tull
WPP Client Leader: Pete Markey (Boots Chief Marketing Officer)
Business Director: Zoe Venning
Programme Director: Frankie Lowe
Copywriter: Steve Wioland
Executive Creative Director: Sarah Bamford
Boots Marketing Manager: Chloe Chalmers
Sophie Hodgetts (Boots - Beauty Marketing Manager)
Account Director: Rebecca Duncan
Creative Director: Rachel Morris
Art Director: Stefania Esposito
Production company: DOGEATDOG
Director: Claas Ortmann
DOP: Amelia Hazlerigg
Executive Producer: Harvey Ascott
Managing Director: Jane Bolton
Producer: Lucy Sherwood
Offline House: Marshall Street Editors
Offline Editor: Matt Pochettino
Post Producer: SJ O’Mara
Post House (Grade): Number 8
Post Producer (Grade): Charlie Morris
Colourist: Alex Gregory
Colourist EP: Charlie Morris
Colour Assists: Adam Mears & Michael Pearce
Online Post Producer (Gramercy Park Studios): Annika Gustavsson
Sound Designer: Zak Kurtha
Flame Artist: Jamie Russell
Music track: New Spring
Composer(s): Matthew Lawrenson, Nicholas Smith, Felix Duczek
Music Licensing: M-Runner Music Ltd
