ADVERTISING

EasyPark Group

In space

Agency: JMWGolin

Description

EasyPark Group has, for the past 20 years, been leading parking innovation and smart mobility, transforming traditional systems to modern and convenient solutions. All with the mission to make cities more livable. The path of creating cutting-edge tech for parking has now led to a broader scope, making not only cities, but Earth, more livable.

During 2023 there had been an unusually high amount of news stories concerning UFO sightings around the world. NASA even had to testify in front of the U.S. Congress about why they could not explain some sightings being made. All that noise, but still no contact.

So, we asked ourselves, maybe THEY just couldn’t find parking.

On October 10, at 19:00, EasyPark pushed the boundaries of innovation together with Grimeton Radio station World Heritage Site in Sweden. A station for longwave transatlantic wireless telegraphy that for almost a century had been shortening the distance between humans through wireless communication technology.

By compressing and converting the app codes into a signal, EasyPark launched their parking apps into space. For whatever lifeforms might be out there to download and use.

So, when THEY embark on their journey to the Earth, they will have the power to effortlessly manage their parking.

This professional campaign titled 'In space' was published in Sweden in October, 2023. It was created for the brand: EasyPark Group, by ad agency: JMWGolin. This Digital, Experiential, and Integrated media campaign is related to the Automotive, Electronics, Technology, and Transport industries and contains 1 media asset. It was submitted 4 months ago by Creative Director: Samuel Garlöv of JMWGolin.

Credits

Chief Communications Officer: Louise Ekman, EasyPark Group
Interim Chief Communications Officer: Kershini Henriksson, EasyPark Group
Communications Manager: Lina Lindahl Sundin, EasyPark Group
Social Media & Content Lead: Line Windstrup Sørensen, EasyPark Group
Communications Manager: Linda Bornmark, EasyPark Group
Agency: JMWGolin, Stockholm
Video production company: VideoStore
Head of Strategy: Björn Mellstrand, JMWGolin
Project Manager: Gabriel Freye, JMWGolin
Creative Director: Joakim Karlsson, JMWGolin
Art Director: Filip Lindquist, JMWGolin
Art Director: Isabelle de Susini, JMWGolin
Producer: Rikard Rogeland, VideoStore
PR-specialist: Andreas Zannin, JMWGolin
PR-specialist: Ebba Rosenberg, JMWGolin
Sociala media-specialist: Rasmus Forssberg, JMWGolin

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