Description
Zurich based creative Agency Inhalt und Form used face tracking to create an interactive poster for Caotina, which handed out compliments at Zurich's main railway station.
The Caotina bottle on the poster surprised passers-by by not remaining static, but coming to life and handing out entertaining compliments under the motto "The heart on the tongue". The charming voice and facial expressions of the Caotina bottle were created by comedienne Reena Krishnaraja. Using a sophisticated combination of face and audio tracking, animation software and control programmes, the content and form of the comedienne's voice, facial expressions and movements were transferred to the animation in real time.
The result was a successful campaign that combined modern technology with human warmth.
This professional campaign titled 'Interactive poster handing out compliments' was published in Switzerland in December, 2023. It was created for the brand: Caotina, by ad agency: Inhalt und Form. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Food and Soft Drinks industries and contains 6 media assets. It was submitted 5 months ago.
Credits
Client: Caotina
Marketing Manager: Christof Stulz
Senior Brand Manager: Michèle Rao
Advertising Agency: Inhalt und Form
CEO: Dominik Stibal
Executive Creative Director: Karin Estermann
CIO: Pipo Semmler
CIO: Adrian Huwyler
Creative Director: David Hugentobler
Art Director: Caroline Minar
Group Account Director: Bettina Righetto
Project Manager: Johanna Kilchenmann
Head of Media: Gianluca Pirrera
Producer: Flurin Spescha / storymedia.ch
Filmmaker: Lars Näpfli
