Description
One means of transport can lead to another. Every year, thousands of users and pedestrians are victims of electric scooter accidents.
APACAUVI, an association that fights against the incivilities of 2-wheelers, has decided to strike a blow with the agency MullenLowe France to raise awareness among users of electric scooters about the risks they take and make others take.
Since a few days, wheelchairs on which were written: "One means of transport can lead to another" were placed on various parking areas for electric scooters in the big French cities to raise awareness of the dangers of electric scooters and to decrease the number of incivilities.
This professional campaign titled 'One means of transport can lead to another' was published in France in November, 2021. It was created for the brand: APACAUVI, by ad agency: MullenLowe France. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Art Director: Bastien Bourdier of MullenLowe Paris.
Credits
Advertising Agency: MullenLowe France, Paris, France
Executive Creative Director: Antoine Colin
Executive Creative Director: Jordan Lemarchand
Art Director: Bastien Bourdier
Copywriter: Romain Duler
Account Manager: Philippe Adenot
