Description
One in 100' is a storybook unlike any other, creatively educating readers about the children impacted by medical complexities and disabilities including cerebral palsy, genetic conditions, muscular dystrophy and rare, undiagnosed conditions.
The illustrated book raises awareness around the number of children impacted by medical complexities, the challenges they face, and the impact compassionate community care plays in ensuring they can live a fulfilling life. Within the book are illustrations of notable Toronto landmarks and streetscapes filled with people, tasking the reader to find the one medically complex child within the crowd, depicted in a wheelchair or standing chair or using an assistive breathing device. The imagery demonstrates that medically complex children are important parts of our local communities but often go unnoticed or forgotten.
This professional campaign titled 'One in 100' was published in Canada in July, 2024. It was created for the brand: Safehaven Toronto, by ad agencies: Heads + Tales and The Local Collective. This Ambient, Design, and Print media campaign is related to the Health and Public Interest industries and contains 6 media assets. It was submitted 4 months ago by Founder, President: Kaitlin Doherty of The Local Collective.
Credits
Advertising Agency: The Local Collective, Toronto, Canada
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director, Advertising: Caitlin Keeley
Executive Creative Director, Advertising: Josh Day
Executive Creative Director, Design: Omar Morson
Strategy: Alison Savage
Account Director: Val Traitses
Account Executive: Shea McNeely
Illustrator: Kathleen Fu
PR Agency: Heads + Tales
Media Agency: M&K Media
