Description
What if the greatest superpower a child could have… was simply being seen? That’s the central question driving Safehaven Toronto’s newest campaign, developed in partnership with The Local Collective.
For generations, children have been taught a well-meaning lesson: don’t stare. But that lesson, meant to protect, has unintentionally created invisibility for children with medical complexities. Safehaven Toronto’s new campaign challenges Canadians to unlearn looking away and instead see these children for who they are: kids, with the same hopes, joy, and dreams as any other.
The centerpiece film captures children answering the timeless question: “If you could have any superpower, what would it be?” For most, the answer is invisibility—a playful wish to hide or escape. But for medically complex children, sometimes the answer is far more profound.
This professional campaign titled 'Invisible' was published in Canada in September, 2025. It was created for the brand: Safehaven Toronto, by ad agency: The Local Collective. This Film medium campaign is related to the Education, Health, and Public Interest industries and contains 1 media asset. It was submitted 2 months ago by Founder, President: Kaitlin Doherty of The Local Collective.
Credits
SafeHaven Toronto
Sr. Director Strategy and Systems Innovations: Larissa Smit
The Local Collective
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director – Design: Omar Morson
Account Director: Vallerie Traisis
Account Executive: Shea McNeely
Producer: Andrew Schulze
Revolver Films
Director: Ross Allen
Producer: Craig Fleming
Executive Producer: Luc Frappier
Executive Producer: Richard Curran
DOP: Mat Barklay
Production Designer: Natasha Uhrig
Milo Casting:
Stephen Milo
Nimiopere
Editor: Christopher Chang
Assistant Editor: Bianca Bissada
Executive Producer: Jenna Edwards
Executive Producer: Julie Axell
Tantrum
Colour Artist: Dominik Bochenski
VFX Artist: Dominik Bochenski
Producer: Margarita Reynes
Executive Producer: Victoria Holt
Grayson Music
Creative Director: Ali Willa Milner :
Director: Mark Domitric
Audio Engineer: Brian Bernard
Executive Producer / Partner: Kelly McCluskey
