To Die For
Description
Research showed that consumers don’t see garlic bread as a necessity and only consider it as a pairing for Italian cuisine, which isn’t helped by La Famiglia’s Italian name and branding.
So we set-out to prove garlic bread could, and should, be an everyday indulgence, regardless of what else was on the menu.
To deliver a campaign with bite, and show that no-one can resist its garlicky charms, we introduced the most unlikely of spokespeople - yep, a vampire. An undead mascot willing to risk immortality, all for the delicious taste of Australia's favourite garlic bread.
This professional campaign titled 'To Die For' was published in Australia in June, 2024. It was created for the brand: La Famiglia, . This Digital, Integrated, and OOH Outdoor media campaign is related to the Food industry and contains 4 media assets. It was submitted 3 months ago by EA & Communications Manager: Danielle Taylor of Connecting Plots.
Credits
Client: Goodman Fielder
Chief Marketing Officer: Christine Fung
Head of Portfolio: Rose Milan
Portfolio Manager: Claire Egan
Brand Activation Manager: Charlotte Booth
Digital Brand Manager: Samuel Hoinville
Creative Agency: Connecting Plots
Chief Creative Officer: Dave Jansen
Creative Partner: Matt Geersen
Creative Partner: John Gault
Account Director: Alana Spinelli
Strategist: Jessica Brackstone
Design Director: Blair Palmer
Senior Integrated Producer: Rachel Smith Heffernan
Creative Operations Director: Sarah Miller
Stills Production Company: Louis & Co
Photographer: Matt Baker
Producer: Luke Della Santa
Executive Producer: Louis Molines
Media Agency: Initiative
