Description
Safehaven and TLC created a full page Toronto Star ad for Giving Tuesday that works as two images in one. It shows an illustrated Toronto filled with one hundred people, but when the page is folded, a hidden image appears. One medically complex child is revealed at the centre of the city. The idea is a visual reminder that these kids are part of every community, yet are too often overlooked. On Giving Tuesday, the ad asks people to see them, and support the families that care for them.
This professional campaign titled 'Kids Play' was published in Canada in December, 2025. It was created for the brand: Safehaven Toronto, by ad agency: The Local Collective. This Print medium campaign is related to the Health and Public Interest industries and contains 2 media assets. It was submitted 2 days ago by Founder, President: Kaitlin Doherty of The Local Collective.
Credits
Advertising Agency: The Local Collective, Toronto, Canada
Co-Founder, Chief Creative Officer: Matt Litzinger
Co-Founder, President: Kaitlin Doherty
Executive Creative Director; Design: Omar Morson
Account Director: Vallerie Traitses
Illustrator: Kathleen Fu
Media Agency: M&K Media
