Description
Inspired by the walls and halls of Safehaven, the spot takes viewers on an emotional visual journey, scored to the powerful words of Dr. Maya Angelou’s poem, “Alone”, to shape the importance of having awareness and compassion in our communities. By illustrating their often overlooked experiences, the campaign calls for a collective shift in perspective, reminding viewers that acts of recognition can make a difference. And changing what you notice can be a simple as changing where you look.
This professional campaign titled 'Where Hope Lives' was published in Canada in September, 2024. It was created for the brand: Safehaven Toronto, by ad agencies: Heads + Tales, M&K Media, and The Local Collective. This Film medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 14 days ago by Founder, President: Kaitlin Doherty of The Local Collective.
Credits
Campaign Title: Where Hope Lives
Client: SafeHaven TO
Agency: The Local Collective
Founder, Chief Creative Officer: Matt Litzinger
Founder, President: Kaitlin Doherty
Executive Creative Director, Advertising: Caitlin Keeley
Executive Creative Director, Design: Josh Day
Executive Creative Director, Design: Omar Morson
Chief Strategy Officer: Alison Savage
Producer: Andrew Schulze
Copywriters: Caitlin Keeley
Art Directors: Josh Day
Designer: Omar Morson
Account Director: Val Traitses
Account Executive: Shea McNeely
Production Company: Animals Production
Director: Chris Brown
Executive Producers: Miriana DiQuinzio
Directors of Photography: Kris Bonnell
Editorial: Nimeopere
Editor: Graham Chisholm
Assistant Editor: Laura Corredor
Executive Producer: Julie Axell
Colour: The Vanity
Senior Colourist: Andrew Exworth
VFX/Online: The Vanity
Online Artist: Naveen Srivastava
Audio: Rajakovic Electric
Executive Producer, Poem Licensing: Nicole Rajakovic
Original Music, Voice Direction, Sound Design: Mark Rajakovic
Mix: Aaron McCourt
VO: Ruby Mckane
Adapted poem “Alone" by Dr. Maya Angelou
Media Agency: M&K Media
PR Agency:Heads & Tales PR
