Description
At McDonald's, we were gearing up to celebrate the anniversary of our app in Latin America,
and for that, we wanted to launch a campaign focused on its benefits.
Therefore, we believe there's nothing that knows us better than our phones.
They know what we hear, what we see, and even what we play... But with the McDonald's app, it knows what we like,
how we like it, and even when we like it. It knows if we love a Sundae with extra toppings,
if "no veggies" is our favorite request, or if two patties just aren't enough.
In our Appniversary we don't just celebrate the application, we celebrate those who give it life, their tastes and everything they do with it.
This professional campaign titled 'AppNiversario McDonald´s' was published in Argentina, Colombia, and Mexico in February, 2023. It was created for the brand: McDonald's, by ad agency: Digitas. This Content, Digital, and Print media campaign is related to the Food industry and contains 5 media assets. It was submitted over 1 year ago.
Credits
General Creative Director: Jonathan Quimbay
Creative Director: Santiago Gomez
Creative Director: David Gutierrez
Senior Copywriter: Daniel Sarmiento
Art Director - Illustrator: Julián Güiza
Senior Art Director: Daniel Sanchez
Art Director: William Hernandez
Motion Graphics: Sebastian Orozco
