To highlight the negative effects of climate change on mental health, Earth Day Canada is launching the 2022 campaign “Remedy Together.” Created in collaboration with the creative agency Sid Lee, this campaign invites everyone with eco-anxiety to call in sick on April 22. Participants are encouraged to take care of themselves and others on Earth Day, by taking action.
As many feel distressed and hopeless when thinking about the future of our planet, this mobilization campaign offers a support platform to ease the despair through collective actions such as group therapy, going to conferences, or other initiatives like participating in clean-ups.
This professional campaign titled 'Remedy Together' was published in Canada in April, 2022. It was created for the brand: Earth Day Canada, by ad agency: Sid Lee. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 8 months ago by PR Manager: Kristel Dupont of Sid Lee.
Advertising Agency: Sid Lee, Montréal, Canada