Description
In a saturated market, Gang of Pizza breaks the mold: fresh pizza made by real pizzaiolos, available anytime, without compromise. 24/7 vending machines, supplied and managed by independent pizzerias that refill them daily with freshly made pizzas prepared the very same day.
The idea: Highlight the strengths of the concept without talking about innovation.
Our answer: “We’re not used to it!” — bold and offbeat films that never actually show pizza, but instead tell the brand story through three different worlds: a robbery, a couple’s argument, and a driving test.
A campaign made up of three films designed to reach all of its audiences. Broadcast on TV with a prime-time launch on M6, followed by sustained exposure on TNT, Prime Video, YouTube, and social media — including geo-targeted activations around the brand’s 500 vending machines.
This professional campaign titled 'On n’a pas l’habitude / We’re not used to it!' was published in France in May, 2026. It was created for the brand: Gang of Pizza, by ad agency: Asgard. This Film medium campaign is related to the Food and Rideshare and Delivery Services industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: Gang of Pizza
Title: We’re Not Used to It
-- Agency
Advertising Agency: Asgard
Production Company: Abyss
-- Creative Team
Creative Director: Evan Raphalen
Copywriters: Maxime Charon, Camille Ternet
Art Director: William Grunenwald
Project Managers: Bérengère Vaudron, Marion Derian
Social Media Consultant: Justine Marguerite
-- Production & Technical Crew
Director: Maxime Chefdeville
Director of Photography: Fabien Drugeon
Camera Assistant: Julien Fontaine
Gaffers: Julien Marion, Luc Desprez
Sound Engineer: Romain Lecomte
Production Designer: Vincent Bénard
Make-up Artist: Fabiola Louang Phixay
Production Coordination: Marion Derian
Editor: Maxime Setzer
SFX: Thomas Simon (La Motionnerie)
Motion Designer: Matthieu Tévenart
Color Grading: Fabien Drugeon
Still Photographer: William Grunenwald
-- Cast
Alexandre Guerin
Nicolas Leclerc
Frédéric Radepont
Medhi Harad
Najda Lebourgeois
Anthony Couroyer
Léna Quignette
Rémy (voice-over)
