Description
For the 2026 edition of Roland-Garros, Renault and Publicis Conseil take their partnership to the next step. A new branded film titled 'The Line' marks the unveiling of the special edition Renault 4 Roland-Garros E-Tech electric in Europe. In addition, two brand-new visual campaigns serve to enhance this 360° approach.
Renault 4 Roland-Garros E-Tech electric joins the lineage
Following the success of the Renault 5 Roland-Garros, launched in 2025, Renault is continuing its partnership with the tournament by unveiling a Renault 4 in Roland-Garros colours. This show car is a natural part of the 2026 campaign and will go on sale in the autumn.
The Line
Renault and Publicis Conseil unveil 'The Line', the new film designed for the Roland-Garros partnership, directed by Georgia Hudson for Colors.
A true visual statement, the film centres around one thing: the line.
There is one figure without whom Roland-Garros wouldn't exist, overlooked by the majority: the line sweeper. They re-draw the court's lines with their iconic wooden broom. A precise, repeated, almost ritual gesture, which the tournament-goers know by heart without even trying. The film pays homage to them.
Armed with nothing but a broom, a line sweeper travels through vast and unexpected landscapes: a desert, a dense forest, a seashore, a village square after a festival. Wherever he goes, white lines appear. Each line he reveals lead to Roland-Garros' white lines.
A film with a simple, poetic approach: filming the protagonist as one might film a landscape – from a distance, with the utmost precision. The shots are deliberately wide, with ochre landscapes and earthy hues, echoing the clay court's colours. The light is warm and golden, never artificial. The music completes the atmosphere: the Chordettes' famous 'Mr. Sandman', in a spellbinding cover by SYML, creates a world that is both soft and dreamlike.
In Europe, Loïs Boisson, Arthur Fils and Flavio Cobolli, new Renault ambassadors, carry the film beside the Renault 4 Roland-Garros E-Tech electric. As for Latin America, Francisco Cerúndolo embodies the campaign with the Renault Boreal.
Renault takes the court
For the last 5 years, Publicis Conseil has reinvented Renault's logo every year through Roland-Garros' iconic codes. In 2026, a series of visuals around tennis balls joins the line. It is composed by seven visuals showcasing the Renault 5 Roland-Garros and Renault 4 Roland-Garros E-Tech electric on a tennis court, filled with balls. A final visual displays the Renault logo made up of balls.
This universe is also available in animated form, for high-impact digital distribution.
This professional campaign titled 'The Line' was published in France in May, 2026. It was created for the brand: Renault E-Tech, by ad agency: Publicis Conseil. This Film and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 9 minutes ago.
