Description
Public trust in energy companies in Sweden is at a record low. A report from the Swedish Quality Index shows that unclear pricing and a lack of transparency have been dragging down ratings year after year. Many consumers also feel powerless and overlooked by the major energy companies.
Rabbalshede Kraft is the small energy company that has challenged the industry for two decades—both by building its facilities in close cooperation with the local communities where it operates, and by providing financial support to local sports clubs, cultural schools, and other non-profit activities.
This professional campaign titled 'Not the biggest. Just the closest.' was published in Sweden in January, 2026. It was created for the brand: Rabbalshede Kraft, by ad agency: Start Communication. This Film medium campaign is related to the Electronics, Technology and Industrial industries and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Advertising Agency: Start Communication, Gothenburg, Sweden
Production Company: Sjutton Gubbar
Creatives: Daniel Wallin/Hannes Dahl
Account manager: Debby Pernervik/Lolo Björnham
Director: Joel Hervall
Director of Photography: Hampus Classon
Client: Katharina Strömseng/Hanna Rosén