Good Chemistry Starts in the Shower

Created in partnership with Day One Agency, “Good Chemistry Starts in the Shower” is built on the idea that chemistry isn’t just the science behind skincare, but the relationship you build with your future self. The work marks the first project from Day One Agency and Naturium.

The hero :30 plays on the dual meaning of “Good Chemistry”: the advanced peptide science powering Naturium formulas, as well as the daily acts of care that shape your future skin. It flips the peptide narrative from a clinical, anti-aging story to one that celebrates your relationship with your body now, and in the future and turns a results-driven routine into a daily investment of self-care.

Following a woman’s shower routine, the voice of her future self narrates moments of gratitude with lines like, “Today’s lather is tomorrow’s glow up,” and “Just wanted to say thank you for choosing care.” The hero :30 brings to life how the advanced chemistry behind the peptides combines with daily care to create real skin transformation, encouraging consistent skin love with Naturium’s body wash. The spot serves as a thank you note from your future self for investing in your skin and starting your skincare routine in the shower.

This is the newest addition to Naturium’s most advanced skincare family, the Multi-Peptide product line, and it’s the first body product of the franchise, which leads in longevity and performance across the board. Other Multi-Peptide products include a Moisturizer, Rich Cream, Eye Cream and Serum.

“Good Chemistry Starts in the Shower” is currently running across OOH, social, and CTV streaming across NBC, Peacock, Netflix, Hulu and YouTube OLV. The campaign is also coming to life with an experiential activation in New York.