Normal men are on the street

Celio, the leading men’s ready-to-wear brand in France, has once again decided to celebrate normal men with a brand new campaign. And this time, the brand didn’t even have to travel far to find where they really are: on the streets of France.
A poster campaign by Buzzman, visible from November 15.

For over 2 years, Celio has been celebrating normal life. Men who don’t care about fashion and trends, who don’t want to be influencers or models, who simply want to feel comfortable in their lives and clothes. They fit comfortably in their shoes and are proud of it.

In its new campaign, Celio has once again chosen to celebrate all those anonymous, regular everyday people.

Because the images of these normal men on the streets wearing Celio already existed. In medium-sized cities like Melun or Roye, in the center of Paris, in a business district in Lille, on a village square in the south of France or at a bus stop in the countryside…

The campaign can be seen on 8,000 billboard faces nationwide from November 15, as well as on social networks