Romain Quirot directed a humorous and stylish spot for B&B Hotels, Europe’s leading value-for-money hotel chain. Titled “A Warm Welcome,” the spot checks off three B&B promises: a warm welcome, a comfy bed, and a tasty breakfast.
The spot encapsulates Quirot’s signature visual comedy style blending dry humor, cinematic camerawork and strong art direction. The action dives headfirst into the hotel booking experience, where an everyman scrolls through a host of absurd amenities displayed in the search filters: swan-shaped folded towels, embroidered wild silk sheets, and 18th-century silverware. Each amenity is humorously visualized in all its pretentious glory and quickly unchecked until it’s clear that B&B offers everything he wants and needs.
Quirot collaborated with The Oval Office agency, which conceived the spot, in the script development phase, focusing on ways to convey B&B Hotels’ value proposition with maximum visual and narrative impact.
This professional campaign titled 'A Warm Welcome' was published in France in November, 2023. It was created for the brand: B&B Hotels, by ad agency: The Oval Office. This Integrated medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted 19 days ago.
Client: B&B Hotels
Agency: The Oval Office
CD: Benoît Barennes
Copywriter: Marie Pujol
Art Director: Hortense Brosset Heckel
Production Company: Big Productions
Producer: Kasia Staniaszek
Director: Romain Quirot
DoP: Jean-Paul Agostini
PD: Irene Marinari