A 36-year-old man has been arrested and placed in psychiatric care after he smeared a glass screen encasing the Mona Lisa with cake at the Louvre Museum in Paris. Responding to news of the event, Swedish crisps brand OLW launched a print and social campaign with the message “Never been a cake person really.”
This professional campaign titled 'Never been a cake person really.' was published in Sweden in May, 2022. It was created for the brand: OLW, by ad agency: Volt. This Content, Digital, and Print media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Art Director: Anton Holmstrand
Copywriter: Jacob Eklof