Never been a cake person really.

Agency: Volt


A 36-year-old man has been arrested and placed in psychiatric care after he smeared a glass screen encasing the Mona Lisa with cake at the Louvre Museum in Paris. Responding to news of the event, Swedish crisps brand OLW launched a print and social campaign with the message “Never been a cake person really.”

This professional campaign titled 'Never been a cake person really.' was published in Sweden in May, 2022. It was created for the brand: OLW, by ad agency: Volt. This Content, Digital, and Print media campaign is related to the Food industry and contains 1 media asset. It was submitted 2 months ago.


Volt, Stockholm
Art Director: Anton Holmstrand
Copywriter: Jacob Eklof


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