Never been a cake person really.

Agency: Volt


A 36-year-old man has been arrested and placed in psychiatric care after he smeared a glass screen encasing the Mona Lisa with cake at the Louvre Museum in Paris. Responding to news of the event, Swedish crisps brand OLW launched a print and social campaign with the message “Never been a cake person really.”

This professional campaign titled 'Never been a cake person really.' was published in Sweden in May, 2022. It was created for the brand: OLW, by ad agency: Volt. This Content, Digital, and Print media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


Volt, Stockholm
Art Director: Anton Holmstrand
Copywriter: Jacob Eklof


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.