ADVERTISING

OLW

#cheezgate

Agency: Jung von Matt

Description

Background: OLW Cheez Doodles is one of the most popular snacks in Sweden. For years there has been a national feud regarding the Swedish name whether to call them ostbågar (cheese bows) or ostkrokar (cheese hooks). OLW decided to invite consumers to vote for their favorite, and what to write on the new packages, by submitting a Like on OLW:s Facebook page.
Challenge: Raise awareness and online buzz about the campaign with a sampling event.
Solution: We created an attention grabbing ”walk-thru voting machine”, a cheezgate, that explained the entire campaign with two physical steps. The cheezgate was placed in the center of Stockholm and invitations to go vote were sent out via Twitter using the hashtag #cheezgate (making fun of the popular –gate suffix) and on OLW’s Facebook page.

This professional campaign titled '#cheezgate' was published in Sweden in July, 2011. It was created for the brand: OLW, by ad agency: Jung von Matt. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Joakim Karlsson
Copywriter / Design: Samuel Garlöv
Production: Mässbolaget

ADVERTISING

iStock Essentials

Elderly People Having Outdoor Yo...

Artist: AnnaStills

iStock Signature

Portrait of a senior black man a...

Artist: adamkaz

iStock Signature

We need as little extra support ...

Artist: Marco VDM

iStock Essentials

80s Style Old School Computer wi...

Artist: Taigashots

iStock Signature

Senior woman contemplating at home

Artist: FG Trade

iStock Essentials

Man hitting old TV screen close ...

Artist: Standart

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.