OLW Cheez doodles is Sweden’s most popular snack. And they are crispy and fresh! Still, some people like to enjoy their cheez doodles a day or two after they have opened the original bag, this because it creates a more chewy cheez doodle. The most common technique is to let an open bag sit out on the kitchen table for a while to generate chewiness. The problem with this technique is that the cheez doodles are exposed to people with sticky fingers, resulting in fewer snacks for fans of chewy cheez doodles. To help these fans OLW decided to create The Chewy Bag. The Chewy bag is custom made to create chewy cheez doodles and keep them safe at the same time. Small air holes create the chewiness and the zip-lock keeps sticky fingers out.
This professional campaign titled 'The Chewy Bag' was published in Sweden in October, 2012. It was created for the brand: OLW, by ad agency: JMW. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 10 years ago.
AdveAgency: JMW kommunikation, Stockholm, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Art Director: Jonas Böttiger
Account Director: Björn Mellstrand