Minutes to Eat | Seconds to Litter | Lifetimes to Suffer
Minutes to Eat | Seconds to Litter | Lifetimes to Suffer
Minutes to Eat | Seconds to Litter | Lifetimes to Suffer
Description
More than 646 tons of plastic wastes are produced in Bangladesh, and the country is already one of the top 10 to contribute to plastic pollution as per published data. This number is increasing by the day due to increase in consumerism; but the awareness level on the severity of threat of plastic waste is extremely poor. An awareness campaign was designed for Circular, a plastic waste management company, where through a series of content we showed how long it take plastics to decompose. Pin pointing the facts through disruptive visuals and numbers helped to show the seriousness of the issue in an easily comprehendible fashion. The campaign was designed for social media.
This professional campaign titled 'Food For Thought' was published in Bangladesh in May, 2022. It was created for the brand: Circular, by ad agency: CarrotComm Limited. This Content, Design, and Digital media campaign is related to the Other, Public Interest, and Public Utility industries and contains 3 media assets. It was submitted over 2 years ago by Brand Communications Director: Tasneem Zaria of CarrotComm Limited.
Credits
Advertising Agency: CarrotComm Limited, Dhaka, Bangladesh
Chief Operating Officer: Rakibul Hassan Joheb
Executive Creative Director: Saiful Azam Chowdhury Mukul
Brand Communications Director: Tasneem Zaria
Creative Director: Shaquie Ahmed
Concept, Design & Art Direction: Ahasan Habib Herok
Senior Copy Writer: Murtafa Mridha