Link to live stream: http://potatislandet.olw.se
OLW is the leading Swedish snack company. Their potato chips are made from potatoes grown by their own farmers in the most southern parts of Sweden. This is something OLW is very proud of, but not all consumers are aware of. In order to communicate this OLW decided to place a video camera in the middle of one of their potato fields and live stream the growing process for all to see. Consumers will also be able to compete and win chips made of potatoes from the very same field. On the site visitors can choose between the “plant-view camera” and the “field-view camera”.
This professional campaign titled 'Potato-TV' was published in Sweden in July, 2013. It was created for the brand: OLW, by ad agency: JMW. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: JMW kommunikation, Sweden
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
PR: Maria Hazard
Account Manager: Björn Mellstrand
Production: This Is Digital
Digital Producer: Torgil Grim