Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer - a machine that invited people to really sample the product.
This professional campaign titled 'The Crunchometer' was published in Sweden in October, 2011. It was created for the brand: OLW, by ad agency: JMW. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv