Description
To show the fundamental role of the brand in the transition towards the future, Norauto selected BETC Paris x BETC Fullsix to create a new strategic platform and execute a new brand campaign. The campaign will be supported by a 90 second film "Moving you every mile of the way" that highlights the services and commitments of Norauto.
This campaign is a first step for the brand in affirming its new brand mission: mile after mile, we also drive motorists forward.
This promise of sustainable mobility is shown in the film with the father/daughter duo. So different from each other, yet they manage to bridge the generational gap between themselves, thanks to mutual learning about small daily acts, be it on the road or in the house. Together, they are building a more virtuous future, with the support and assistance from Norauto.
This professional campaign titled 'Moving you every mile of the way' was published in France in March, 2022. It was created for the brand: Norauto, by ad agency: BETC. This Film medium campaign is related to the Electronics, Technology and Public Interest industries and contains 1 media asset. It was submitted over 2 years ago.
Credits
Ad Agency: BETC PARIS, BETC FULLSIX
Agency Managers: Jean-Patrick Spitz, Marie Giacometti, Elise Rabineau, Nicolas Rocca-Serra, Florent Castillon
Executive Creative Director: Olivier Apers
Associate Creative Director: David Derouet
Copywriter: Olivier Deltour
Creative Producer: Guillaume Denecker
Traffic Manager: Florence Bonneau
Director: Benjamin Parent
D.O.P.: Sebastien Blenkov
Production Company: HENRY
Producer: Jean Ozannat
Production Director: Gaelle Delaporte
Executive Production: Czar
Post-Production: Everest Studio
Post-Producer: Sebastien Gros
Editor: Eric Jacquemin
Colorist: Muriel Archambaud
Sound Company: GUM
Music Supervisor: Sidney Guillen
