Fallon has launched KeyBank’s latest brand strategy and creative campaign under the KeyBank Opens Doors platform. The messaging demonstrates just how deeply KeyBank cares about people and communities. The campaign, featuring the approachable and inviting voiceover of actress Katey Sagal, is led by Fallon and includes the brand’s first-ever community-focused mass media effort.
“To really put people inside KeyBank’s shoes, we illustrated how employees are helping everyday people break down barriers,” said Nikki Baker, Co-Chief Creative Officer at Fallon. “The impact being made outside of the bank’s four walls is what really matters, and we aim to produce the most unbank-like work you’re going to see.”
This professional campaign titled 'KeyBank Opens Doors' was published in United States in March, 2022. It was created for the brand: KeyCorp, by ad agency: Fallon. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted over 1 year ago.