McDonald's France

More irresistible than ever.

Agency: TBWA\Paris


McDonald’s France and TBWA\Paris unveil a campaign as irresistible as its burgers, now even better.

McDonald’s announced the evolution of the preparation processes of its iconic burgers (Big Mac, Double Cheese, Royal Deluxe...) to make them even hotter, juicier, tastier, thanks to notable improvements: more melted cheese, steaks now cooked with onions, warmer breads, more sauce in the Big Mac etc..

The opportunity for the brand to communicate with TBWA\Paris on the irresistibility of its iconic burgers. More irresistible than ever.

To translate this concept: a mad chase directed by Tom Kuntz which highlights situations inspired by scenes of genre films all more epic than the others.

With this film, McDonald’s and TBWA\Paris abandon the emotional to make room for entertainment: a new advertising chapter that allows to establish the iconicity of the brand and its products.

This professional campaign titled 'More irresistible than ever.' was published in United States in February, 2024. It was created for the brand: McDonald's France, by ad agency: TBWA\Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 2 months ago.


Client : Jean Guillaume Bertola, Vanessa Sales, Clémentine Tesseidre Dalou, Manon Roudier

Agency : Christophe Neyret, Margaux Wanin, Julia Montagu, Margot Pécourt

Executive Creative Directors : Benjamin Marchal and Faustin Claverie

Artistic Directors: Léna Monceau et Julia Deshayes

Head of strategic planning : Céline Mazza

Head of TV and CEO Else\ : Maxime Boiron

Creative Producer : Benoit Duchemin

Film Production : Henry

Director : Tom Kuntz

Post Production : \Else

Post Producer : Elise Gamboa

Production Son : \Else

Head of music and sound : Olivier Lefebvre

Music AD : Thomas Jacquet

Sound Director : Fabrice Pouvreau


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